Tips About Search Engine Optimization

Now you have a website and this is your personal stuff which is only for family and friends then this is not the page for you. On the contrary you have a website a business website through which you sell something and you need lot of visitors you are at the right place. If you need visitors you need your site to appear high on three big wigs in the industry namely Google, Yahoo and MSN. To achieve this you need to do a lot of homework, right from inception and that means right from the time when your website is being designed. A good layout and the begining of your SEO techniques. Keep the layout simple have a good content on the home page, use the right key words and place them strategically on within your content and you have won 50 % of the battle but it is not as simple as it looks. It needs patience and lot of research. A good keyword for a web hosting site is webhosting but is it worth trying this? No, why? because there are big sharks lurking around using the same keyword and would obviously be placed ahead of you. The best alternative is to either use something similar which would lead a surfer to your site via a search query or use a phrase which has webhosting in it. It is always better while selecting a keyword use one which is not the obvious and placed higher on the ranking then use one which is so obvisous but puts your site on the 20th page of Google the Search giant.

Put yourself in others shoes : The best keyword research method is to place yourself in the surfer's shoes. Think what all search terms or keywords you had used while searching for a webhost for your website, this will give you an idea, think whom do you want to visit your website meaning who you think would fetch you sure results, make your website target audience specific and target audience friendly. Place the links in such a manner that your visitor has least trouble in surfing through pages on your website, write the copy accordingly for your content.

Promote your Product : I have seen some people just can not get away from the temptation of promoting your Corporate name or brand name, example I have a firm named Ananta Web Solutions and if someone uses the search query Ananata Web Solutions it might be the first site to appear on the search engine listing but the question here is would the unknown surfer use that search term? He would not because he does not even know that such a website exists he would rather search for webhosting, reseller hosting or dedicated hosting. Now what? That is what I mean when I say promote your product and here my product line is webhosting reseller hosting etc. So promote not your brand name but your product.

Do not Promise Moon : Try to keep things factual under your content, promise what you can deliver. Once again avoid the temptation of copying what the big players in the league are promising through their website. Look at your own resources and make best out of it. One dissatisfied customer can make things difficult for you and though generaly no one knows no one on Internet but the reputation travels faster on Internet. I once had a host named Steve Criner and he went missing after providing me with reseller hosting for 3 months and after sometime I tried to find out about him and to my surprise I found a web page listed search engine on him quoting him to be a fraud... well within few months a page which was detrimental and demeaning to him was high on search engine listing and maybe even higher then his website. Promise what you can deliver and try to stick to it no matter what. When I was a reseller I did loose my account but my clients did not, how? I always kept the back up and a back up account too.To read more visit our Webmasters Forum on SEO techniques.